But a licensing deal made sense in Australia where HBO subscription rates are different.Įach content provider has different, unique motivations behind licensing. Doing so would encourage people to subscribe to Netflix instead of HBO. For example, in the U.S., HBO has no particular reason for licensing their most popular show to another content provider. The licensing deals Netflix brokers with content producers varies by, you guessed it, geographic location. Which brings us to the why behind region locking: licensing.
After all, the show is rather famously made by HBO. If you’re in the U.S., hearing that GoT was available on Netflix at all is probably surprising. For a short period, the popular drama was available on Netflix – but only in Australia. Game of Thrones is one of the more famous recent examples of a show region locked by Netflix. The concept is called “region locking” or “geolocking.” Different countries are divided into separate regions (and sometimes different regions are even found within the same country). Instead, the content available depends on where you live. Netflix doesn’t provide a uniform viewing experience for every subscriber. Let’s take a closer look at what’s going on: How Does Netflix Decide What You Can Watch? By disguising your location, you’re basically tricking Netflix into letting you access a surprisingly large number of shows which would otherwise be off-limits. Why does that matter to Netflix? Because available content varies based on the subscriber’s geographic location. Setting Up and Using Your Virtual Private NetworkĪ Virtual Private Network disguises your location on the internet.The Role Your ISP Plays in Your Internet Surfing.How Does Netflix Decide What You Can Watch?.
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